DOMINGO FILMS
PROJECT
Brand Identity
Brand Identity
CLIENT
Domingo Films
Domingo Films
YEAR
2022
2022
SERVICES
Art Direction
Graphic Design
Merchandising
Art Direction
Graphic Design
Merchandising
Domingo Films is an independent film and series production company. Based in Madrid, it stands out creating different stories (slogan) always focused to young, openminded, daring and committed audience.
CONCEPT & LOGOTYPE
‘Domingo’ (Sunday in english) is a day of customs, to go to the bar to drink vermouth, to walk through the usual streets.
In these streets, whose appearance is barely distinguishable from others such as New York, London or Paris, are concentrated commercial franchises whose signs are words from a global language, with similar typefaces, logotypes and colors throughout the world.
Between them, sometimes, a different word stands out, a logotype with another essence that the residents of the area know. It is a bar, a cinema, a store... the sign that differentiates the sections that have not yet given in to gentrification in the big cities, the one that evokes maturity and closeness, the one that tells a different story.
In these streets, whose appearance is barely distinguishable from others such as New York, London or Paris, are concentrated commercial franchises whose signs are words from a global language, with similar typefaces, logotypes and colors throughout the world.
Between them, sometimes, a different word stands out, a logotype with another essence that the residents of the area know. It is a bar, a cinema, a store... the sign that differentiates the sections that have not yet given in to gentrification in the big cities, the one that evokes maturity and closeness, the one that tells a different story.
COLOR PALETTE
As the main color we have purple, as secondary colors red and mustard. The neutral colors are dirty white, which offsets the intensity of the others and facilitates legibility, and black.
This tonality represents fun, intensity, inclusiveness and diversity.
This tonality represents fun, intensity, inclusiveness and diversity.
TYPOGRAPHY
Timeless monospace font, which is well balanced by the visual weight of the logo. It also represents one of the essential characteristics of the production company: typical computer writing, other dimension, fiction.
APPLICATIONS
These are some examples of uses in cards, social media, posters and merchandising.
