ESCULTURA
PROJECT
Brand Identity & Newsletters
Brand Identity & Newsletters
CLIENT
Personal
Personal
YEAR
2021
2021
SERVICES
Art Direction
Graphic Design
Merchandising
Art Direction
Graphic Design
Merchandising
Escultura is born from the need to make cultural gatherings for small groups of people in pandemic times.
The idea is based on watching a documentary, a film or even listening to a record in company and then discussing the impressions or opinions among the group, creating a space for learning and debate while meeting new people.
The idea is based on watching a documentary, a film or even listening to a record in company and then discussing the impressions or opinions among the group, creating a space for learning and debate while meeting new people.
︎︎︎Naming & Logo
A sculpture (escultura in spanish) is an artistic expression that is observed, appreciated, analyzed and also enjoyed.
The name comes from the wordplay that this word gives when it is divided into 'es' and 'cultura', thus reflecting the objective of these gatherings: to share and live culture.
The logo is made up of the letters of that word built with lines leaning on each other, each letter representing a sculpture in itself.
The name comes from the wordplay that this word gives when it is divided into 'es' and 'cultura', thus reflecting the objective of these gatherings: to share and live culture.
The logo is made up of the letters of that word built with lines leaning on each other, each letter representing a sculpture in itself.
STRUCTURE
Based on the same game of lines as in the logo, a structure is created with rectangles supporting each other or deconstrained. This will create the template for the newsletters that will communicate the events.
︎︎︎ Newsletters
Escultura takes place once a month and is communicated through newsletters that are optimized for viewing on mobile.
MERCHANDISING
Letter ’S’ poster.
Buy ︎︎︎
Buy ︎︎︎
